Conferences, Exhibitions and Seminars The basis of a good reservations campaign is firstly to obtain full product knowledge about the event, its purpose, the exhibitors and speakers and most importantly the benefits the event bestows upon those attending. Secondly that information needs to be transformed into an all embracing critical path talk guide and contained in a comprehensive briefing which ensures that our telemarketing and telesales operators are confident and know how to handle every eventuality. They are then armed to make your event the success you want it to be. Confirming reservations for conferences, exhibitions and seminars via telemarketing is one of the most difficult exercises we undertake and demands a level of effectiveness which fully tests our skill base. We need to sell, but sell in a manner which fully reflects the ambience of our clients organisation. We might also need to incorporate a strategically timed mailing package to confirm the sale. Additionally, there may also be the need to make a final confirmatory call to strengthen resolve and enhance commitment. We will certainly need to maintain full and ongoing contact with our client throughout the project and beyond.