Controlled Circulation and Registration Controlled circulation registration may well be about quantity but it is also very much about quality and quality is about getting the small things right. That is why we place so much emphasis on the spelling of personal names and on qualifying job titles. It is why we advise our clients to allow us to capture their registration's direct to screen because we can utilise the benefits of PAF online address verification. It also allows us to incorporate our bespoke macro facility, which ensures that all relevant questions are answered, that irrelevant questions are avoided and a critical path process adopted. It ensures that qualifying questions are confirmed and filtered correctly, that the direct mail question is properly asked in the most advantageous manner and that all registrations are accurately classified to help your circulation bureau and not hinder it, And, of course, we apply many of those disciplines to hard copy work as well. We also quality control each of our operators daily using our audio visual electronic overlay and we thereafter quality control each registration individually to ensure accuracy and comprehensive completion. Finally we went through the lengthy process of registering as a ISN 9002 registered company to further ensure that quality which underlines our guarantee to our clients.