Subscription Renewals Companies involved in subscription marketing work immensely hard to establish and enhance their subscriber base but it is surprising how few are properly aware of the subs that fall out of the bottom and, more importantly, how to stop it happening. It is often said that a new customer is ten times more difficult to recruit than to retain, yet they continue to fall through the hole even though a single phone call, strategically timed, can do much to ensure retention. Of course, not all lapsed subscribers can be retained, but a sizeable portion can and it doesn't take massive discounts or expensive add-on offers to do it. The most important ingredient is a friendly personal call designed to concentrate on the importance of the individual subscriber and on making them feel a vital member of your "club". At least that's how we do it for our clients and it works.